Journal

Eton x Tretorn

When timeless tailoring meets classic sportswear, something new takes shape. Eton and Tretorn—two iconic Swedish brands—join forces in a capsule collection that reimagines off-court dressing through a modern, preppy lens. Rooted in shared values of craftsmanship, quality, and understated elegance, the collection blends tailored silhouettes with sporty ease. From Italian-made knitwear and cotton shirts to relaxed trousers, retro sneakers, and collegiate accessories, each piece reflects a fresh take on heritage style—designed for those who move effortlessly between formality and freedom. This is Scandinavian style, elevated for everyday life.

For the everyday transitions

Tretorn x Kassl Editions

The perfect gift

Special moments FW24 Valön

Dreams Never Die

Tretorn x 10 Corso Como

Tretorn x Kassl Editions POP-UP

Special Moments - FW24

Yulex & Bloom

Hybrid Shoes = Waterproof Shoes

Arch hybrid wool ice control

ARCTIC PUFFER

Viktoria Bassani

Studio White

Apple Skin

SNEAKERS HERITAGE

Sneakers with iconic status

CELEBRATING ICONS WEARING ICONS

THE ICONIC NYLITE

GOOD VIBES - SS24

ROYALTIES <3 TRETORN

Kids Print - SS24

Timeless style meets functionality

WATER-REPELLENT AND ECO-FRIENDLY BAGS

The Jubilee Sneaker

ZARA x TRETORN

Sea Level Re-Boot

AFTER SUNSHINE COMES RAIN - FW23

Creating Hybrid boots

Sofia Arvidsson

Thijs Roper

Heritage of Rubber boots

Tretorn Ball - 120 years

Summer Occasions

Playful stories

Olympic Arch

LUMI COAT

Alto Hybrid

EXPLORING THE WILD NATURE OF NORWAY

Tretorn x Foodstock

COLLABORATE RATHER THAN COMPETE

Tretorn X Nigel Carbourn AW21

Forever Wild | Tretorn X Nigel Cabourn

ARCH HYBRID